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April 2014 Italian citizens oppose to choose between human and environmental health

“Vinschgau: Cultural Region in South Tirol” – this advertisement promotes a cultural landscape in northern Italy that has developed over the last 1000 years. The region represents the longest valley of the Alps in the east-west direction, and has large fruit-growing areas in front of an impressive mountain scenery. As this fruit-growing business has been intensified, so has the use of pesticides, which has been the cause of substantial conflicts. An upcoming referendum should put a stop to the expansion of the fruit mono-cultures.


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